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KING Beverage Co., Inc.

49 Cedar Swamp Road

Smithfield, RI  02917








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KING Beverage was founded by Stephen J. Rocco, whose family had been in the beverage industry for over 50 years.  His grandfather Giovanni Rocco made flavors, extracts and syrups in his basement in Providence, RI.  Stephen began his career in the beverage business after graduating from Cornell College in 1980.  As a service technician installing and servicing beverage dispensing equipment of all types he became a certified technician and trainer for Coca Cola Fountain in the late 1980's, and stayed in that capacity until late 1992. 

In early 1993, Stephen Rocco decided to enter the distribution business and began the re-entry of RC Cola fountain to the S.E. New England area, but after a lukewarm reception he began developing his own formulas and in October of 1996 the first five gallon tanks of the new KING COLA brand were produced.  One by one Stephen introduced his new formulas to the market; Clear Lemon-Lime, Ginger Ale, Orange, Root Beer, then in early 1997 DIET KING COLA was born.  In following months Iced Teas, Lemonade, Whiskey Sour Mix, Cranberry Juice Cocktail, and Other Diet Flavors were developed. 

Our success is due to the proper blend of quality ingredients that produce tasteful products, low prices, friendly flexible customer service, honest and knowledgeable staff, and seven day accessibility. We strive for 100% customer satisfaction rate and typically save our customers 30 to 40 percent annually. 

More recently the new line of Rhody Soda products is in development to be sold in bottles and syrup concentrates for Soda Stream home soda makers.